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Winston-Salem, which locals refer to as Winston, is a region on an upward trajectory that still maintains its Southern roots. Although the city is traditionally Southern in its friendliness, it has an international feel. The metro area celebrates its diversity during an array of festivals and through a variety of cuisines. This slow and steady growth has preserved the region's small-town feel while allowing for improvements, such as repurposing old textile and tobacco factories into loft apartments. Due to heavy interest in residential and corporate development, the region has become a fertile land for entrepreneurs and small businesses. As of January, the current home value in Winston-Salem is $134200.