Information We Collect and How We Collect It
In connection with your access to our Site and/or use of our Service, we collect and store certain information about you. Some of this information can be used on its own or in combination with other information to identify you individually. We call that information “personal information.” We collect personal information and other information as described below:
- Information You Provide. We collect your personal information when you register to use the Service, provide information when using the Site or Service, update your account information, submit additional information to help us understand your transaction, contacts us with questions or feedback, or otherwise communicates with us. This personal information may include your name, address, email address, phone number, IP address and specific detailed about the nature of your interaction with a buyer or seller or, if you are a buyer/seller, specific information about your potential transaction needs.
- Public Information. We may collect information about you from public sources, such as public social media pages or online directories
- Information from Third Parties. We may collect and receive information about you, including personal and financial information from third parties, such as financial institutions, automated home valuation platforms and our service providers, for identity verification, fraud protection, risk assessment and other purposes. We may information from credit bureaus for the foregoing purposes as well. In addition, we may receive demographic information about you from third parties to help us better understand our users and to improve and market our Service.
- Automatically Collected Information. We automatically collect certain usage information when you access the Site or use the Service, such as your device identifier (if using a mobile device), Internet Protocol (IP) address (if using a browser), operating system, browser type and the address of a referring site. We also automatically collect certain usage information through cookies and related technologies, as described below. In addition, our Site may implement third-party software, such as Google's Invisible reCAPTCHA (the “Invisible CAPTCHA”), that collects your information for security purposes.
- Single Sign-On Information. Single Sign-On allows you to sign in to the Service from another service you use and with which we partner. We will collect certain information for security purposes in order to verify your authorized access to the Service, including your username and password for the other service. We do not currently utilize this technology but may in the future.
Information We Collect and How We Collect It
We use information that we collect about you for the following purposes:
- to administer the Site, manage accounts and provide the Service of connecting our users to amazing Real Estate Agents;
- to verify receipt of our emails or other communications
- to monitor, analyze, improve and develop the Site and Service, and to create new Service features;
- to provide a more customized experience on the Site, Service and/or our partners' or affiliates' websites;
- to understand our users better;
- to determine eligibility for the Service;
- to prevent, identify and address fraudulent or other illegal activity and security issues;
- to (i) solicit feedback, (ii) respond to you or your comments, requests or inquiries, (iii) provide customer service and support, or (iv) otherwise contact you in connection with the Site or Service;
- to generate anonymized, aggregate data containing only de-identified, non-personal information that we may use to publish reports;
- for our marketing purposes, such as (i) informing you of our or our partners' or affiliates' products, services, features or offerings that may be of interest to you, (ii) providing you with newsletters, articles, reports, updates and announcements, as well as information about upcoming events, (iii) facilitating communication between buyers and sellers and our network of referral agents and ancillary service providers, (iv) improving and tailoring our advertising and communications, (v) analyzing our marketing efforts, and (vi) determining your eligibility for certain marketing programs, events and offers;
- to operate our business, which includes, without limitation, using your information (i) to verify transaction progress, (ii) to manage and enforce contracts with you or with third parties, (iii) to manage our corporate governance, compliance and auditing practices, and (iv) for agent review and approval purposes, if you submit an application for inclusion via the Site;
- to (i) comply with laws, rules and regulations, including any disclosure or reporting obligations, (ii) resolve disputes with users or third parties, (iii) respond to claims and legal process (including but not limited to subpoenas and court orders) as we deem necessary or appropriate, (iv) protect our property rights or those of third parties, (v) protect the safety of the public or any person, and (vi) prevent or stop any activity which we may consider to be (or to pose a risk of being) illegal, unethical or legally actionable; and
- for any other purpose for which you expressly authorize us to use your information.
Sharing and Disclosure of Your Information
We will only share your information with the third parties listed below for the purposes described above in the “Use of Your Information” Section:
- The top performing licensed real estate agents that our algorithm connects with your particular transaction;
- Marketing partners that provide ancillary services that may benefit you in your home buying or selling journey, these service providers include but are not limited to mortgage companies, insurance companies, home warranty providers, 1031 exchange qualified intermediaries, home inspectors, moving companies, retail home improvement outlets, general contractors, storage facilities, or other real estate agent referral platforms;
- banking and financial institutions;
- certain parties as necessary to respond in good faith to legal process (including but not limited to subpoenas and court orders);
- legal and financial advisors and auditors;
- third-party agents, partners and service providers, who (i) are only permitted to use your information as we allow (which may include contacting you on our behalf), and (ii) are required under law or contract to keep your personal information confidential; and
- the following third parties under the circumstances described below:
- we may share business information with credit bureaus, and we may share information with certain companies, banks and organizations for the purposes of fraud prevention and determining eligibility for the Service;
- if there is a sale of EffectiveAgents.com or Acuity Real Estate Services, LLC (including, without limitation, a merger, stock acquisition, sale of assets or reorganization), or in the event that our entity liquidates or dissolves, we may sell, transfer or otherwise share some or all of our assets, which could include your information, to the acquirer;
- from time to time, we may share reports with the public that contain anonymized, aggregate, de-identified information and statistics; and - we may share your information with certain other third parties with whom you expressly authorize us to share your information.
We do not share information with third parties for their own direct marketing purposes.
You may review, update, correct or delete your personal information through your account or by contacting us using the contact information listed below. If you would like us to delete your account entirely, please contact us at firstname.lastname@example.org with a request that we delete your personal information from our database. Please note that there may be some delay in the deletion of your data from our servers following your request. Additionally, we may retain some of your data as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, or as needed for other legitimate business purposes.
You may unsubscribe from marketing and promotional emails that we send to you by following the opt-out instructions contained in such emails or by unsubscribing by emailing email@example.com. If you opt out of receiving marketing and promotional emails from us, we may still need to send you emails related to your account and the Service.
Our Site does not currently have the capability of responding to “Do Not Track” signals received from various browsers.
We employ administrative and technical measures designed to protect your information from unauthorized access and other applicable state and federal privacy and security laws; however, despite these efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed to prevent any interception or other type of misuse. We also depend on you to protect your information. Please set up a strong password and keep it confidential. If you become aware of any breach of security, please notify us immediately.
Links to Other Sites
Our Policy Toward Minors
The Service is not directed to children under 18 and we do not knowingly collect personal information from children under 18.