Every year, Pantone Color Institute chooses a color of the year. Individual paint companies often have their own color of the year as well. For 2020, some are saying the chosen colors of the year reflect the mindset and overall priorities of the American people. For example, the colors are moving away from bright and bold. Instead, they are inspired by nature and create a sense of tranquility and peace, which can be so important in a hectic, increasingly stressful world.