LAST UPDATED JANUARY 20, 2018

Terms of Service

This Terms of Service shall serve to explain our expectations for how you as a Licensed Real Estate Agent, a related third party or as a buyer /seller interact with and utilize our website. Acuity Real Estate Services is a Florida LLC, doing business as EffectiveAgents.com, and its subsidiaries and affiliates (collectively, “Acuity”, “EffectiveAgents.com,” “Effective Agents,” “we,” “us” or “our”) when you access or use our website (the “Site”) and our agent matching service (the “Service”), which are provided through the Site, you consent to the following Terms of Service.


Information We Collect and How We Collect It

EffectiveAgents.com is a data-driven matching service that connects top real estate agents around the US with motivated and determined home buyers and sellers. Our service serves as a communication conduit between you and our hand-picked Real Estate Agent partners. The service that we provide to both buyers and sellers of real estate and real estate professionals is governed by a few terms that are outlined below.

Because we are an online service, we don’t ask you to deal with and physically sign a lengthy contract. The terms of our contract with you are set forth below in plain language. If you don’t agree with the terms, then we ask you please to leave this Web site. If you do use this Web site, then that action will serve as your agreement to be bound by our terms of service.

EffectiveAgents.com is a web service that is wholly owned and operated by Acuity Real Estate Services, LLC, a licensed real estate brokerage in Florida and is in compliance with all state and federal housing laws.

Real estate professionals who are involved with and use our Web site must agree with the following terms:

  1. You grant EffectiveAgents.com permission to display on our Web site and elsewhere information that we have gathered or you have supplied related to any of the real estate transactions that you have handled as a real estate professional. This information helps our mutual clients better understand your strengths and sales performance history.
  2. Our platform is referral based, and during the sign up process you will digitally sign a referral agreement with us. When we connect you with a referral then you agree to pay us a Referral Fee on the gross commission your firm earns on each transaction involving the prospect. This agreement is valid and enforceable for multiple transactions and it is your obligation to keep us informed of your progress with our referred clients. The terms for this Referral Fee (the fine print) are located on your Profile page under the “Agreement” icon. Referral fees are common in real estate and without them, our service would not be possible.
  3. You are responsible for maintaining your own professional liability insurance policy, a valid real estate license and for following all applicable real estate laws regarding disclosures, documentation and other brokerage responsibilities. In addition, you are responsible for the real estate brokerage services provided to your clients and agree to indemnify, defend and hold EffectiveAgents.com harmless from any claims, costs, and damages incurred by us arising from claims by your clients regarding the brokerage services you have provided.
  4. Your participation in our service is voluntary and can be terminated by either of us for any reason at any time with written notice. However, any referrals made prior to such termination are still bound by this agreement, and Referral Fees will be due upon close of any transactions resulting from such referrals.
  5. In connection with the referrals, you agree to be contacted by EffectiveAgents.com and its referrals via phone, email, sms text message, mail or other reasonable means.
  6. You further agree that you will not forward our referrals to any other party without our written consent. Any referral fee that your earn by forwarding our clients to a third-party brokerage must be paid in full to Acuity Real Estate Services, LLC within 10 days of receipt of such funds.
  7. Any information that you provide to us shall be accurate, complete and owned by you, and you agree to update any information that is or becomes inaccurate. Of course, if we discover that any information is inaccurate we may correct it ourselves. You hereby grant us permission to e-mail or display your Profile (including your name, likeness, contact information and transaction details) and such other information as may be supplied by you on or from our Web site “www.effectiveagents.com” and such other partner and affiliate websites as we deem appropriate.
  8. You agree that we may modify the services provided, these terms of service or the price charged for our services at any time. We will send you an email thirty days in advance of any significant changes of our services, terms of service or prices, and you agree that your continued use of our services after the notice period means that you accept the new terms and any subsequent referrals or services shall be governed by the new terms.
  9. You agree that these public “terms of service” compliment and are in addition to the terms of service contained with our fully executed and digitally signed referral agreement housed in your account.

Terms for Buyers and Sellers

All non-real estate professionals (including prospective Buyers and Sellers and their representatives whether personal or professional) who are involved with and use our Web site must agree with the following terms:

  1. Our purpose as a data-driven agent matching service is to make a professional introduction between you and up to three of our Real Estate Agent partners. Of course, this introduction involves sharing the contact information of each party with the other. When you submit information to us, you authorize us to use and provide this information to make an appropriate match. By providing this information to us, you consent to being contacted by us and by our partner real estate professionals via phone, email, sms text message, mail or other reasonable means.
  2. In order to best help you, we need you to provide information that is accurate and complete, especially your contact information so that our Real Estate Agent partners can contact you quickly and efficiently. We reserve the right to supplement, amend, or correct inaccurate submissions or to suspend or terminate access to anyone who supplies information that is intentionally inaccurate or misleading.
  3. You understand that while we may refer real estate professionals, we do not perform real estate brokerage services in the traditional sense. Any Real Estate brokerage activities are performed by local Real Estate Professionals that have been referred to you. We do not endorse, recommend or otherwise know the terms of any agreement between you and a real estate professional.
  4. You understand that for our services we may receive payment (a referral fee) that may be a percentage of the commission received by the real estate professionals involved in the real estate transaction. There is no direct charge to you for the user of our service. Any payment is due based on a separate agreement between us and the real estate professional involved. Your use of our services constitutes your acknowledgment of, and agreement to, this compensation arrangement.
  5. Your participation in our service is voluntary and can be terminated by either of us for any reason at any time with written notice. However, any referrals made prior to such termination are still bound by the agreement that we may have with a real estate professional.
  6. You agree that we may modify the services provided or these terms of service at any time. We will notify you in advance of any significant changes of our services, and you agree that your continued use of our services after the notice period means that you accept the new terms and any subsequent services shall be governed by the new terms.

All who are involved with and use our Web site must agree with the following additional terms:

  1. EffectiveAgents.com intends that the information contained on our Web site be accurate and reliable; however, errors sometimes occur. In addition, we may make changes and improvements to the information provided at any time. Accordingly, we do not guarantee the accuracy of any information available on this Web site, and are not responsible for any errors, omissions, or misrepresentations and any information should be independently verified.
  2. To protect our service, you agree to refrain from the following prohibited activities: (a) submitting materials that are patently offensive to the online community, such as content that promotes racism, bigotry, hatred or physical harm of any kind against any group or individual; (b) engaging in activities or submitting materials that could be harmful to minors; © engaging in activity or submitting materials that harasses or advocates harassment of another person; (d) engaging in activity that involves the transmission of “junk mail” or unsolicited mass mailing or “spam” or harvesting or otherwise collecting personally identifiable information about Web site users, including names, phone numbers, addresses, email addresses, (collectively, “User Data”) without their consent; (e) engaging in activity, or submitting materials, or promoting information that is false, misleading or promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory or libelous; (f) submitting materials that contain restricted or password only access pages, or hidden pages or images; (g) submitting materials that displays pornographic or sexually explicit material of any kind; (h) submitting materials that provide instructional information about illegal activities such as making or buying illegal weapons, violating someone’s privacy, or providing or creating computer viruses; (i) submitting materials that contain viruses, Trojan horses, worms, or any other similar forms of malware, (j) engaging in activities or submitting materials that solicit passwords or personally identifiable information for unlawful purposes from other users; (k) engaging in unauthorized commercial activities and/or sales without our prior written consent such as advertising, solicitations, contests, sweepstakes, barter, and pyramid schemes; (l) using any robot, spider, other automatic device, or manual process to monitor, copy, or “scrape” web pages or the content contained in the Web site or for any other unauthorized purpose without our prior written consent; (m) using any device, software, or routine to interfere or attempt to interfere with the proper working of the Web site; (n) decompiling, reverse engineering, or disassembling the software or attempting to do so; or (o) taking any action that imposes an unreasonable or disproportionately large load on the Web site or our hardware and software infrastructure or that of any of our licensors or suppliers.
  3. You agree to the following limitation: THE WEB SITE AND THE INFORMATION, SOFTWARE, PRODUCTS AND SERVICES ASSOCIATED WITH IT ARE PROVIDED “AS IS.” ACUITY REAL ESTATE SERVICES, LLC AND/OR ITS SUPPLIERS, PARTICIPATING LENDERS, AFFILIATED THIRD-PARTY PARTNERS, OR REAL ESTATE PROFESSIONALS DISCLAIM ANY WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, AS TO ANY MATTER WHATSOEVER RELATING TO THE WEB SITE AND ANY INFORMATION, SOFTWARE, PRODUCTS AND SERVICES PROVIDED HEREIN, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NONINFRINGEMENT. USE OF OUR SERVICE IS AT YOUR OWN RISK. WE AND/OR OUR SUPPLIERS OR PARTNERS, ARE NOT LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OR OTHER INJURY ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF OUR SERVICES OR WITH THE DELAY OR INABILITY TO USE THE WEB SITE, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS AND SERVICES OBTAINED THROUGH THE WEB SITE, OR OTHERWISE ARISING OUT OF THE USE OF THE WEB SITE, WHETHER RESULTING IN WHOLE OR IN PART, FROM BREACH OF CONTRACT, TORTIOUS BEHAVIOR, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, EVEN IF WE AND/OR ITS SUPPLIERS HAD BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.
  4. You also agree to the following: IN NO EVENT SHALL WE OR OUR SUPPLIERS BE LIABLE FOR LOST PROFITS OR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES (HOWEVER ARISING, INCLUDING NEGLIGENCE) ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT. OUR LIABILITY, AND THE LIABILITY OF OUR SUPPLIERS AND PARTNERS, TO YOU OR ANY THIRD PARTIES IN ANY CIRCUMSTANCE, IS LIMITED TO $100. Some states do not allow the limitation of liability, so the foregoing limitation may not always apply.
  5. Finally, you also agree to the following: These Terms of Service shall be subject to and construed in accordance with the laws of the State of Florida, without regard to its conflict of laws principles. If any part of these Terms of Service are determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid enforceable provision that most closely matches the intent of the original provision, and the remainder of the Agreement shall continue in effect. A printed version of this Agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. All rights not expressly granted herein are reserved to Acuity Real Estate Services, LLC.